Dr. Gio Valiante knows the value of finding creative ways to drive a message home to a client- each person is unique and sometimes you’ve got to think outside the box to get your point across. So about a month ago, he took one of his star clients, Columbian USPGA Tour player Camilo Villegas out onto the practice green and told him they would play a little game:

For every putt Villegas made, he would get a rare silver coin with a value of $500 and eventually a $1000 gold coin. Villegas drained 12 straight putts of different lengths.

Then, Dr.Valiante took his wallet and told him that for every putt that he missed, he would lose $100, and then $200, $300 and so on. “He missed on his third putt” said Valiante.

The purpose of the exercise? It showed Camilo that he plays much better golf when he feels like he has nothing to lose and only something to gain.

Fast forward a month ahead and Villegas closed out his third victory on the USPGA Tour at the Honda Classic with a final round of -2 (68) to finish at -13 and 5 shots ahead of American Anthony Kim.

All week, Villegas spoke about a shift in his mental attitude as being the main reason behind his improved play from last season. He mentioned the importance of appreciating the opportunity that he has to play on the best tour in the world, and basically being positive and going for his shots without fear. This, of course, is a central principle of Dr. Gio Valiante’s “Fearless Golf” philosophy.

This philosophy fits in perfectly into the Pure Golf Training program, and that is why the golf training academy is proud to have Dr. Valiante on its coaching staff. “Gio gets it. Playing good golf is all about trying TO do the right thing, not trying NOT to make mistakes” says Pure Golf Training co-founder and USPGA Tour coach Steve Bann.

“You need to make an assessment of what you can improve in your game, set some realistic goals for improvement, find specific drills/activities to help you achieve those goals and then focus your attention solely on that. Don’t stand there worrying about what could go wrong in your game- focus on a positive improvement plan and you will be very pleased with the results”.

Villegas is sure to be pleased with the results- look for this to be a big year for the popular Columbian.

Thanks to Pure Golf Blog for the story