May 24


Break Par in A Year? Dream on Baby

By Aidan

May 24, 2009

dream on, john richardson, sam torrance, twitrgolfers, twitter, twitter strategy

When Irishman, John Richardson told veteran Tour player, Sam Torrance that he planned to drop 33 strokes in 363 days, Torrance replied: “Dream On”

Well the breaking news today is that, not only did John reach his goal, but the book Dream On has just gone to #1 in the Amazon best seller list for Golf. Yes, John Richardson did what he set out to do. He broke par within a year despite having a full time job and a young family.

Dream On is the story of how he got there.

But the untold story, is the novel way in which he chose to market his book. John Richardson, made a deliberate decision to shun the traditional book launch approach. Instead, he relied on the power of social media phenomenon, Twitter to drive the publicity campaign for his book.

According to John: The fascinating thing is how it shows the power of twitter vs old media. I actively chose not to have an old-fashioned launch

As one marketer put it “Twitter is word of mouth on Steriods”. Well John Richardson has proven that to be true.

Having amassed some 4000+ followers on Twitter, John used Twitter to spread the word.

But he didn’t have to hype it. A few tweets to his followers and the retweets took care of the rest. For the uninitiated, a retweet occurs when someone retransmits a Twitter update to their own followers. This is how the viral effect can take place.

What is even more remarkable, is that Dream On hit #1 on Amazon even though the book was actually sold out at the time. Obviously Amazon, had not counted on Twitter power driving sales so they weren’t prepared for the demand.

You can read more about John Richardson’s Twitter Strategy Here

Oh, and you’ll want to buy the book won’t you?

You can Buy Dream On Here


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About the Author

Aidan Montague founded in 1996.

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